Chinese-owned video streaming app TikTok says it will offer text-only posts as competition between social media giants heats up.
The platform says the new feature gives users “another way to express themselves”.
Earlier this month, TikTok launched a new music streaming service to rival platforms like Spotify and Apple Music.
The move comes as Elon Musk’s Twitter ditches its famous blue bird logo and switches to a black and white X.
TikTok users will now be offered three options on the app – whether to post photos, videos or text.
They will also be able to customise posts by adding sound, location or Duets, which are video reactions to posts by other TikTok users.
“These features make it so your text posts are just as dynamic and interactive as any video or photo post,” TikTok said in a statement on Monday.