You were appointed as the Lead of the “Light a Future” program, which was Atlas Axillia’s first project to drive crowdfunding on a global scale. Why was this initiative important to you?
This was a highly innovative program that was driven at speed to give back to the community at a time that was truly needed.
Firstly, I must commend the organization for identifying that more children could fall out of the education system due to the economic crisis, as early as April 2022, and working speedily to make sure this isn’t Sri Lanka’s reality.
For me as a young leader, being able to drive a technologically enabled solution, that helps connect with global influencers and impact donors, large Sri Lankan corporates, and everyday Sri Lankans ad well as global citizens who want to do their part to ensure that hope for Sri Lankan children are protected, is truly fulfilling.
I’ve learned a lot during this process, including what it means to build a transparent and data-driven CRM system and platform, cause marketing, and global networking. This has truly been a highlight of my career and is clearly developing me to be a marketer of the future.