With nearly 20 years of experience at Oriflame Cosmetics, Dinusha Abeywickrama, Marketing and Sales Support Manager, has witnessed significant changes in the beauty industry. Throughout her tenure, she has observed remarkable shifts in consumer preferences, technological advancements, and market dynamics. These experiences have shaped her approach to marketing and sales support, influencing how she navigates the evolving landscape of the beauty industry.
One of the key aspects that have shaped Dinusha’s journey is Oriflame’s strong emphasis on its Swedish heritage and values. By embodying qualities such as reliability, innovation, trustworthiness, and responsibility, Oriflame has established itself as an iconic Swedish brand. These principles not only serve as a guiding principle for product development but also influence the company’s culture and its approach to marketing and sales.
As a leader within Oriflame, Dinusha understands the importance of upholding these values and serving as an ambassador for the company’s culture. Her role involves not only demonstrating these values daily but also instilling them in her team, thereby fostering a solid and purpose-driven environment.
Moreover, Oriflame’s commitment to high European safety standards and responsible product development has influenced the approach to the product culture overall. By prioritizing performance and responsibility, Dinusha ensures that its marketing strategies resonate with consumers who prioritize safety and quality in their beauty products.
Oriflame is much more than a business – it’s a culture. As part of this global well-being and beauty community, Dinusha and her colleagues are united by Togetherness, Spirit, and Passion. With a shared ambition, they support and encourage each other by sharing ideas and finding solutions together – building strong networks and unforgettable memories along the way. Through the beauty and power of human connections, Oriflame empowers people to make their lives better – step-by-step, day-by-day.
Oriflame Cosmetics operates in a dynamic and competitive market, where adaptation to emerging trends and understanding consumer preferences is crucial. Looking ahead, Dinusha is committed to continuously innovating its product offerings to stay ahead of the curve in the beauty industry. This may involve developing skincare and makeup products with natural ingredients, catering to specific skin concerns, or embracing sustainable and eco-friendly beauty solutions.
As consumers increasingly prioritize wellness and self-care, Oriflame has recently relaunched its Wellness brand, known as “Wellosophy.” This brand aims to support customers in achieving their wellness goals for the long term, emphasizing the importance of a healthy lifestyle alongside quality wellness products. This approach reflects Oriflame’s dedication to meeting the evolving needs of its consumers.
In response to the growing awareness of environmental issues, Dinusha states that Oriflame is committed to becoming a fully sustainable beauty company. This commitment is reflected in its sustainability strategy, which focuses on increasing positive impact areas while reducing its environmental footprint. Aligning with its Swedish brand attributes and values, Oriflame aims to prioritize sustainability and ethical practices in all aspects of its operations.
Dinusha envisions herself playing a strategic role in driving Oriflame’s evolution. She is committed to staying attuned to emerging trends, understanding evolving consumer preferences, and implementing innovative marketing strategies to position the brand for long-term success in the competitive beauty industry. By fostering collaboration across cross-functional teams and adopting a customer-centric approach, Dinusha aims to contribute to Oriflame’s ability to adapt, innovate, and thrive in a rapidly changing market landscape, ensuring its continued relevance and success in the years to come.
The beauty industry’s shift towards digital platforms and e-commerce is undeniable, and Oriflame Cosmetics is strategically leveraging these avenues to engage with customers and drive growth. Recognizing the importance of accessibility and affordability in entrepreneurship, Oriflame offers a low-risk business opportunity that allows individuals to start their ventures and earn from day one by selling their products. This approach not only fosters entrepreneurship but also integrates individuals into Oriflame’s global community, enhancing their overall experience.
Dinusha has embraced various digital technologies to enhance customer experiences. The company maintains an online purchasing platform where Oriflame Brand Partners and VIP Customers can browse and purchase products conveniently. To elevate the online shopping experience, Oriflame has integrated features like virtual try-on tools for makeup products and interactive skincare quizzes, assisting customers in finding products tailored to their needs.
Furthermore, Oriflame maintains a strong presence on popular social media platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube. Through these channels, the company shares engaging content such as beauty tutorials, product reviews, and behind-the-scenes glimpses, fostering connections with customers and building brand loyalty. To drive sales further, Oriflame employs shoppable posts and collaborates with influencers, showcasing products and encouraging direct purchases from social media platforms.
Looking ahead, Dinusha anticipates further innovations in digital marketing and sales support channels within the beauty industry. By remaining at the forefront of marketing innovations and continually exploring new technologies and strategies, Oriflame aims to not only engage with customers effectively but also to drive growth in an increasingly competitive market landscape. Through its commitment to leveraging digital platforms and embracing emerging trends, Oriflame seeks to solidify its position as a leader in the beauty industry, delivering value to both its customers and its global community of entrepreneurs.
Dinusha highlighted the importance of maintaining a genuine passion for beauty and cosmetics, emphasizing that the industry is dynamic and ever-changing. She stated that aspiring women must stay curious about emerging trends and innovative products while continuously investing in education and skill development to remain competitive. Moreover, she underscored Oriflame Cosmetics’ commitment to empowering women in the beauty industry, citing the company’s social selling model, training and support programs, and focus on community building as key factors in enabling women to succeed as entrepreneurs.
Regarding networking, Dinusha emphasized its significance for success in any industry, including beauty. She stated that building a strong network can open doors to new opportunities, provide valuable insights, and support career growth. She pointed out that Oriflame’s business model offers unique networking opportunities for Brand Partners, allowing them to earn income while balancing other responsibilities such as primary employment, studies, or childcare through social selling.
Dinusha encourages aspiring women to discover their potential and join Oriflame’s global community of forward-thinking beauty enthusiasts. She highlighted Oriflame’s commitment to supporting individuals at any stage of their wellbeing journey, ensuring that they reach their happy place within the beauty industry. Dinusha’s insights underscored the importance of passion, education, networking, and empowerment for women aspiring to excel in the beauty and cosmetics industry in the coming decade.