Sagayan Santhanaraj, Chief Sales Officer at John Keells IT, operates within a complex landscape of territories and a diverse solution portfolio. In boutique consultancy and professional services, staying ahead of the curve is paramount, and his strategic approach is aligned with this imperative. His multi-pronged growth strategy encompasses territories, industries, customer segments, solution portfolios, and strategic partnerships. With clear objectives, well-defined strategies, and meticulous action plans for each category, Sayagan and his team are dedicated to fulfilling the brand promise of ensuring customers remain relevant in the data-driven experience economy.
In pursuit of growth, his team operates across two major segments, APAC and EMEA, with a specific focus on key countries within each. Leveraging strategic partnerships and market expansion strategies, they chart a clear client acquisition path. Within each territory, industry-specific solutions are tailored to meet evolving customer needs, promoting continuous innovation.
Recognizing the importance of customer relationships, Sayagan places great emphasis on fostering intimacy and partnerships that extend beyond mere transactions. Regular reviews and engagement activities at various levels ensure that the foundation for transformation is solid and meaningful. John Keells IT sets itself apart through value innovation and sustainable value delivery, utilizing the power of collaboration, co-innovation, and co-creation across key industries. With over two decades of experience, expertise, and strategic partnerships, Sagayan is instrumental in establishing John Keells IT’s unique position in the competitive landscape.