Aniq Rajabdeen, Head of Marketing at John Keells IT, is the mastermind behind the organization’s brand presence across diverse territories and cultures. Operating in a digital age where reaching global audiences is akin to solving a dynamic puzzle, Aniq has crafted a unique approach that combines precision and adaptability. The core of their strategy lies in technology’s transformative power, leveraging the internet and digital media to communicate the essence of John Keells IT’s brand. With a dynamic approach, they tailor their messaging to resonate authentically with each international audience, delving into market contexts and pain points to create customized campaigns.
Aniq recognizes the value of strategic partnerships with industry leaders, which bolster the brand’s credibility within diverse markets, showcasing a commitment to excellence. The ‘Rule of 27’ serves as a cornerstone of their marketing strategy, ensuring consistent brand messaging across various touchpoints. Active participation in events aligned with digital transformation further amplifies their brand’s reach, fostering invaluable connections. John Keells IT disseminates insights through online and offline marketing, educating audiences on the transformative potential of technological solutions. Collaboration, feedback integration, and continuous refinement are key, fueling an enhanced Net Promoter Score and solidifying John Keells IT’s position as a global leader in digital transformation. His innovative, adaptive, and collaborative approach defines the organization’s brand strategy and ensures its prominence on the global stage.
The leadership team at John Keells IT stands as a testament to the power of innovation, collaboration, and commitment to excellence in the world of IT consultancy and services. As John Keells IT continues to evolve and adapt, it remains steadfast in empowering businesses through digital transformation. With this leadership team at the helm, the organization is poised for a future filled with groundbreaking achievements, continued innovation, and a legacy of helping businesses thrive in an ever-changing digital landscape.