As Tania Polonnowita Wettimuny, Entrepreneur/Managing Director of IAS Holdings (Private) Limited, reflects on her career trajectory, she acknowledges the pivotal moments that have shaped her leadership philosophy.

One such cornerstone lies in the belief that significant lessons derive from both successes and failures. Through careful analysis of past accomplishments and missteps, she has gleaned valuable insights on navigating future challenges. The onset of the pandemic, though presenting unprecedented hurdles, offered invaluable lessons that have further fortified her approach to leadership.

Drawing from these experiences, Tania is poised to leverage her insights to steer IAS Holdings towards further growth and success by 2025. With a keen focus on replicating and refining successful strategies, she aims to harness the collective wisdom gained from past victories. Equally important is the commitment to address and improve upon strategies that did not yield favourable outcomes. This forward-thinking approach underscores her dedication to fostering a culture of continuous improvement within the organization.

As the business landscape continues to evolve, Tania remains steadfast in her resolve to lead IAS Holdings with resilience and adaptability. By embracing change and innovation, she seeks to position the company at the forefront of its industry. Through strategic planning and decisive action, she aims to navigate the complexities of the market landscape, ensuring that IAS Holdings remains agile and competitive.

Under Tania’s leadership, IAS Holdings has experienced remarkable growth, marked notably by the establishment of joint ventures with multinational logistics companies. When asked about her strategies for building such successful partnerships, she emphasizes the importance of a proactive approach, effective communication, and a commitment to mutual growth and success. She believes that finding partners who share the same business values is paramount, as alignment in values streamlines the collaboration process and minimizes potential misunderstandings.

Furthermore, Tania stresses the significance of clearly defining objectives and establishing open lines of communication from the outset. By delineating roles and responsibilities and fostering a culture of collaboration, the groundwork is laid for a successful partnership. She also emphasizes the importance of maintaining a long-term perspective, recognizing that partnerships require ongoing evaluation and adaptation to remain aligned with evolving goals and market dynamics.

Looking ahead, Tania envisions these collaborations playing an important role in IAS Holdings’ expansion plans over the next few years. By leveraging the strengths and resources of multinational partners, IAS Holdings aims to capitalize on new opportunities and penetrate new markets.



As a distinguished recipient of prestigious awards such as the Presidential Award for the Most Outstanding Export-Oriented Women Entrepreneur and CEO Magazine’s Outstanding Entrepreneur of the Year, Tania has garnered recognition for her significant contributions to the logistics industry. Among her many business accolades, Tania was selected as a member of the EY Entrepreneurial Winning Women Asia Pacific 2023. She was the only female selected from the ASEAN Region including Singapore, Malaysia, Philippines, Vietnam, Thailand and Maldives. When asked how she balances her leadership responsibilities with personal achievements, she emphasizes the importance of delegation and empowerment within her team. By entrusting her team members with responsibilities and empowering them to take ownership, she not only lightens her workload but also fosters a sense of shared growth and accomplishment within the organization. Tania believes that her achievements are a reflection of her team’s collective efforts, reinforcing the idea that success is a collaborative endeavour.


Furthermore, she underscores the significance of establishing clear priorities and boundaries to maintain a healthy work-life balance. By allocating specific time slots for personal activities such as exercise, hobbies, and quality time with loved ones, she ensures that she achieves personal fulfilment alongside her professional duties. Additionally, Tania prioritizes continuous learning and personal growth as essential components of her leadership journey. She believes that investing in self-improvement not only enhances her leadership capabilities but also brings fresh perspectives to both her personal and professional life.


In envisioning how IAS Holdings can stay ahead of industry trends and embrace innovation in freight forwarding, logistics, and consultancy services, Tania emphasizes the importance of proactive adaptation to the rapidly evolving global trade landscape. Recognizing the impact of advancements in technology and changing customer expectations, she stresses the need for resilience and agility within the company. To achieve this, she advocates for continuous monitoring of market developments, regulatory changes, and emerging technologies. Active participation in industry conferences, trade associations, and networking events provides valuable insights that identify new opportunities and anticipate challenges.

Tania highlights technology’s transformative impact on freight forwarding and logistics. Automation, AI, and data analytics improve efficiency and supply chain management. Companies like IAS Holdings invest in innovative tech for streamlined processes, enhanced visibility, and better customer experiences through digital platforms, cloud solutions, and real-time tracking.

In addition to technological advancements, IAS Holdings continues to expand its impact beyond traditional logistics. The company’s latest investment is in Climata Academy – Sri Lanka’s first private institute dedicated to climate change education. In addition to the Climata Academy, the company also specializes in assisting organizations to access in-demand sustainability skills and strategies in managing climate risk practices, creating long-term value for all stakeholders. This strategic diversification underscores IAS Holdings’ commitment to innovation and sustainability, positioning the company as a leader not only in logistics but also in addressing pressing global challenges such as climate change.

In a world where the effects of climate change are becoming increasingly pronounced, IAS Holdings’ pioneering investment in Climata Academy marks a crucial step towards fostering a more sustainable future. By supporting the development of Sri Lanka’s first private institute dedicated to climate change education, the company is not only demonstrating its commitment to environmental stewardship but also paving the way for a new generation of leaders equipped with the knowledge and skills needed to tackle climate-related issues head-on.

By recognizing the interconnected nature of logistics, education, and climate action, the company is not only positioning itself as a frontrunner in the business world but also as a catalyst for positive global change. With a steadfast commitment to driving long-term value for all stakeholders, IAS Holdings is shaping a future where environmental responsibility is not just a goal but a fundamental pillar of success.

For aspiring entrepreneurs and leaders seeking to leave their mark in the logistics and supply chain sector, Tania offers invaluable advice tailored to the evolving landscape and opportunities that lie ahead in the next decade. She emphasizes the importance of approaching the entrepreneurial journey with a strategic mindset, advocating for a deep understanding of the industry’s intricacies as a foundation for decision-making and innovation. Tania suggests identifying a niche area within logistics to gain a competitive advantage and foster specialization, setting the stage for differentiation and success.

In today’s digital age, Tania highlights the critical role of technology in streamlining operations, enhancing efficiency, and improving customer service. She advises aspiring entrepreneurs to embrace technology as a means to drive growth and remain competitive in a rapidly evolving industry. Furthermore, she highlights the significance of building a strong network of contacts and industry connections, emphasizing the value of partnerships, collaborations, and insights gained through professional relationships.

Customer-centricity emerges as a key pillar of Tania’s advice, stressing the importance of prioritizing customer satisfaction for long-term success. By focusing on delivering exceptional service and cultivating positive client relationships, aspiring entrepreneurs can foster loyalty and advocacy, laying the groundwork for sustained growth. Additionally, she emphasizes the importance of scalability, flexibility, and talent investment in planning for the future of a logistics venture, accentuating the need to adapt to changing market dynamics and seize emerging opportunities.

Staying updated with regulations and compliance requirements is deemed non-negotiable by Tania, given the stringent standards and legal frameworks governing the logistics industry. Lastly, she encourages aspiring entrepreneurs to cultivate resilience and persistence, recognizing that entrepreneurship entails facing inevitable challenges and setbacks along the way. By incorporating these key elements into their approach, aspiring entrepreneurs can establish a solid foundation for success and growth in the dynamic and competitive landscape of the logistics sector.

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