Step into the dynamic world of Adamexpo, a family-owned manufacturing and export powerhouse that has not just stood the test of time but has adapted, thrived and excelled despite challenging market conditions. Idris Shabbir, the Managing Director of Adamexpo, unravels the key milestones of the company’s journey over the past 50 years.
Founded in July 1973 by Shabbir A. Gulamhusein, Adamexpo began its journey as a specialist in exporting tea, spices, commodities, and garments. The ’80s saw a surge of growth as Adamexpo diversified into new markets and industries, creating a robust global presence.
The ’90s ushered in a tech-savvy era. Heavy investments in research and development bore fruit with innovations like staple-free teabags using cutting-edge IMA C2000 tea bagging machines, setting the company apart.
In 1992, Spice of Life (Pvt) Ltd was incorporated, marking a strategic shift in Adamexpo’s spice trading business through a Board of Investment (BOI) approved venture.
Fast forward to the 2000s, when Adamexpo took center stage in environmental sustainability. The company initiated eco-friendly practices, reduced its carbon footprint and earned a reputation as a responsible, forward-thinking organization.
The 2010s witnessed Adamexpo forging international partnerships, expanding its reach, and solidifying its position as a global player in manufacturing and export.
In October 2020, a state-of-the-art warehouse in Sedawatte became Adamexpo’s new hub, certified to meet international quality standards. Faced with the challenges of the COVID-19 pandemic, the company not only adapted but thrived, accelerating its digital transformation to streamline operations and enhance its customer experience.
In the pursuit of Adamexpo’s vision to be Sri Lanka’s leading export company, emphasizing sustainable growth and delivering superior products are key components shaping the company’s trajectory. Idris expresses the company’s commitment to Sustainable Manufacturing Practices, investing significantly in modern technologies and equipment that not only minimize environmental impact but also maintain a high product quality standard. He stated, “We are dedicated to reducing waste, optimizing energy consumption, and implementing eco-friendly production processes throughout our operations.”
Moreover, a robust focus on product innovation and research is evident, with Idris emphasizing the company’s ongoing development efforts towards new and improved products that meet evolving customer needs. He highlighted, “Our commitment to innovation helps us stay ahead of the competition and deliver superior products to the market.”
Quality assurance is a non-negotiable priority, as Idris emphasized, “We have stringent quality assurance processes in place to ensure that our products meet the highest standards.” The company adheres to international quality certifications and conducts regular quality control checks throughout the manufacturing process, reinforcing its commitment to delivering the finest products to its customers.
Idris underscores the active pursuit of opportunities to expand market reach and form strategic partnerships with global companies. He mentioned, “By entering new markets and collaborating with global partners, we aim to become Sri Lanka’s leading export company. These partnerships also provide access to new technologies, markets, and resources that contribute to sustainable growth.”
Idris states “We place a strong emphasis on understanding and meeting customer needs.” The company actively seeks customer feedback and incorporates it into product development processes to build long-term relationships and maintain customer loyalty. Through this comprehensive customer centric approach, Adamexpo is actively translating its vision into tangible actions, crafting success through sustainable practices, innovation, quality assurance, market expansion, and a customer-first mindset.
Winning the Presidential Award for Best Exporter consecutively in 2013 and 2014 marked a pinnacle for Adamexpo, specifically through its subsidiary, Spice of Life (Pvt) Ltd. This achievement reflected commitment to excellence and substantial contributions to the Sri Lankan export sector. Spice of Life (Pvt) Ltd has since earned recognition by establishing a reputation for delivering high-quality Ceylon spices.
Moreover, their emphasis on excellent customer service, facilitated by a dedicated team, played a pivotal role. With exports to over 30 countries, the company generated and maintained global buyer relationships. Post these accolades, Adamexpo strengthened its competitive edge by expanding its product range, augmenting production capacity, and venturing into new markets. Key strategies included investing in state-of-the-art technology, adopting sustainable practices such as solar energy use, nurturing strong relationships with suppliers, and investing in employee development. These endeavors have solidified Adamexpo’s position as a leading exporter of tea, spices, and desiccated coconut products in Sri Lanka, ensuring a promising trajectory of growth and success in the years to come.
Adamexpo’s expertise in tea, desiccated coconut, and spices is the cornerstone of its diverse product portfolio, setting it apart in each category. In the realm of tea, the company stands out for its commitment to high quality and freshness. Sourcing teas from premier estates worldwide, employing top-tier tea tasters, and offering an extensive range from black and green teas to herbal blends & tisanes, Adamexpo’s customization options, including unique blends and packaging solutions, cater to the wisest clients.
As for desiccated coconut, the company is one of the largest exporters of all grades manufactured in Sri Lanka and the product is well known worldwide for its quality and natural flavor. Manufacturing plants are certified with ISO 22000 and GMP certifications which reinforce its unparalleled quality and dedication to work towards perfection.
In spices, the company showcases Ceylon spices’ quality and freshness, sourced directly from local farmers. With a range from whole to ground and blended spices, customization options include private-label packaging and unique blends. Innovation remains at the forefront, with a new line of value added spice products.
Adamexpo’s foundation as a family-owned business has fostered a culture that extends warmth and extensive support to clients and employees. Idris expresses that clients find comfort in this familial approach, fostering trust and loyalty which form the basis of enduring business relationships, a strong reputation and overall success.
The personalized service, tailored to understand and meet each client’s unique needs, further solidifies their sense of value and appreciation. For employees, the culture of feeling valued and appreciated translates into high morale and productivity, ultimately contributing to increased profits. The positive work environment and commitment to employee well-being result in a low turnover rate, allowing the company to save on recruitment and training costs.
Additionally, the culture of openness encourages innovation among employees, leading to the development of new products and services that keep Adamexpo ahead of the competition. The company’s success indicators, including a high customer satisfaction rate, low employee turnover, a reputation for innovation, and a strong industry standing, are direct outcomes of its commitment to treating clients and employees like family. This approach not only defines the company’s ethos but also serves as a cornerstone for sustained success and positive industry recognition.
Adamexpo’s recent recognition with the prestigious Presidential Award as the Best Tea Exporter in the SME category for 2021-2022, coupled with their notable certifications including FSSC 22000, Sedex, Fairtrade, Organic, Kosher, and FDA approval, adds another layer to their impressive journey. As they continue to thrive, the essence of familial connections, coupled with Idris’s leadership, remains the driving force behind their ongoing prosperity and influence in the industry.