Sasith Bambaradeniya is an experienced marketing professional with over 15 years of experience in brand building communications, strategic planning, and operations leadership. He began his journey at AIA and has since navigated through various industries, showcasing his expertise and contributing to the evolution of the local insurance sector.
Throughout his career, Sasith has led numerous successful campaigns and pioneered innovative strategies, earning recognition for his contributions to the industry. As a leader, he excels in areas such as product development, e-commerce, distribution aligned channel marketing and campaign development.
With a proven track record of driving results and adapting to dynamic market landscapes, Sasith brings a wealth of experience and insights to his role. His dedication to excellence and passion for innovation align perfectly with AIA’s commitment to holistic customer and community wellbeing.
- In your role as Chief Marketing Officer, you’re instrumental in shaping AIA’s brand identity. Could you elaborate on the significance of imbuing the brand with a purpose, particularly in an era where consumers increasingly seek deeper connections and meaningful narratives from the brands they engage with?
As a company that is driven by a meaningful purpose, we firmly believe that being a purpose led brand is not just important but absolutely essential in today’s consumer landscape. In this hyperconnected world we live in, consumers are not merely buying products or services; they are investing in experiences and narratives that resonate with their values and aspirations. By augmenting our brand with a purpose, such as helping people live Healthier, Longer, Better Lives, we position AIA as more than just an insurance provider; we become a partner in our customers’ journey towards holistic wellbeing.
Having a clear purpose serves as a guide in every aspect of our brand activities while shaping every facet of our strategy and customer engagement. Moreover, a purpose-driven approach cultivates a long-term relationship based on respect and trust, as customers are drawn to brands that demonstrate a genuine commitment to making a meaningful difference in the world.
Ultimately, by aligning our brand with a purpose that resonates with our customers, Wealth Planners and employees alike, we not only drive business growth but also contribute positively to society, creating a ripple effect of impact beyond financial metrices.
- AIA distinguishes itself in the market by offering a comprehensive ecosystem of health and wellness propositions beyond traditional life insurance. Could you elaborate on how these offerings differentiate AIA from other insurers and contribute to our brand’s purpose of helping people live Healthier, Longer, Better Lives?
AIA were pioneers in changing the ‘you die- we pay’ model of insurance into helping people live life to the fullest. As such, our commitment to helping people live healthier, longer and better lives extends beyond traditional insurance coverage to provide a comprehensive array of health and wellness benefits that helps their overall wellbeing. Our ecosystem of wellness propositions is designed to empower our customers to proactively manage their health and wellbeing, rather than only providing coverage in times of problems. This approach sets us apart from other insurers as we offer a holistic solution that supports both a healthy body and healthy mind in addition to their overall financial security.
As an AIA policyholder, you gain access to a comprehensive network of health and wellness providers in Sri Lanka. With AIA, you can consult the best doctors online anytime, anywhere, and enjoy free medicine delivery right to your door, and even have lab tests done at home. You can also enjoy discounts on dental care, holistic medical treatments, spectacles, water filters and even stays at selected hotels. It’s not just life insurance; it’s a pathway to a healthier, happier lifestyle, made easy and accessible for you. We are constantly looking at ways to expand this eco system so you can look forward to even more benefits in the future.
Moreover, our commitment to wellness goes beyond individual policyholders to encompass communities and society at large. By investing in initiatives that promote preventive healthcare, education and access to essential services, we contribute to building healthier and more resilient communities.
In essence, our focus on health and wellness not only differentiates AIA from other insurers but also reinforces our brand’s purpose of making a meaningful difference in the lives of our customers. By empowering people to take control of their health and wellbeing, we are not just selling life insurance; we are fostering a culture of proactive wellbeing and empowerment, aligning perfectly with our overarching mission to help people live Healthier, Longer, Better Lives.
