Valuing a Secure Life – AGM – Corporate Sales at SANASA Life Insurance Company PLC, Anura Jayasinha

Q. Are there global examples in taking the sector forward?

With the rise of the COVID-19 pandemic, the importance of Online Communication and digital collaboration is gradually increasing in the Insurance industry. This is quite difficult in Asian countries as most of the Insurance sales process is based on face-to-face meetings with the clients.

To be successful in the future, insurers need to connect their front, middle, and back offices in ways that respond to the evolving needs of their customers. Most importantly people tend to demand a personalized solution from insurers rather than buying an ordinary insurance product.

To cater to these diversified needs, Global insurance service providers have maximized using state-of-the-art technologies for their operations in order to create personalized offerings and an unparalleled customer experience.

We, at Sanasa Life Insurance, continue to use digital and social media platforms to reach out to our customers. We use digital and online means to promote our products to our target audiences.  Above all, we encourage our team to use all available resources to provide a personalized solution for all our customers in this crucial time.

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