Reflecting on his leadership, Samantha Ratnayake, the Director and CEO of Rovel Lanka Pvt Ltd describes a daring decision that significantly altered Rovel Lanka’s course, demonstrating a blend of foresight and calculated risk-taking.

Amidst the uncertainty and adversities posed by the crisis, Samantha made a bold move to pivot Rovel Lanka’s strategic direction towards the development and deployment of innovative air purification solutions, targeting both commercial and residential sectors. This transformative decision required meticulous evaluation of risks, including substantial investments in research and development, and potential implications on the company’s existing product portfolio.

To navigate this critical juncture, Samantha and his team conducted thorough analyses of market dynamics, engaged in extensive consultations with industry experts, and meticulously scrutinized the long-term viability of this strategic pivot. Despite initial apprehensions, their commitment to innovation and customer-centricity propelled them forward.

Anticipating a shifting landscape post-pandemic, Rovel Lanka strategically positioned itself to cater not only to residential markets but also to capitalize on burgeoning opportunities in the B2B sector. By broadening their scope to include commercial applications, they effectively diversified their revenue streams and fortified their market positioning.

This calculated move not only cemented Rovel Lanka’s reputation as a pioneer in delivering health-conscious air conditioning solutions but also enabled them to seamlessly adapt to the evolving needs of their clientele during tumultuous times. Consequently, they successfully navigated the challenges posed by the pandemic, laying a robust foundation for sustained growth and innovation in the years ahead. Leveraging their enhanced capabilities, Rovel Lanka is poised to excel in both B2C and B2B domains, solidifying their status as an industry leader in air purification solutions.

Samantha elaborates on a bold innovation that significantly enhanced the company’s competitiveness in the market. One such innovation was the integration of smart technology into their air conditioning units. Recognizing the increasing demand for energy-efficient and user-friendly solutions, Rovel Lanka invested in developing smart thermostats and remote monitoring systems, allowing users to control their AC units remotely via smartphones or other devices. Additionally, they introduced Wi-Fi-enabled air conditioners, providing customers with unprecedented convenience and control over their indoor climate.


Another groundbreaking advancement championed by Samantha was Rovel Lanka’s adoption of R32 refrigerant for air conditioning units, making history as the first company in Sri Lanka to do so in 2017. This environmentally friendly refrigerant represented a significant step forward in combating global warming and ozone layer depletion, showcasing Rovel Lanka’s commitment to sustainability and responsible business practices.

Expanding their innovative offerings further, Rovel Lanka ventured into promoting the smart toilet concept, integrating advanced technology into bathroom fixtures to enhance customer comfort, hygiene, and convenience. These smart toilets offer features such as automatic flushing, bidet functions, heated seats, and even health monitoring capabilities.

To motivate his team to embrace these innovations, Samantha emphasized the significant benefits they would bring to customers, such as improved hygiene, comfort, and convenience. Internal workshops and training sessions were conducted to familiarize the team with the new technology and its potential applications in their product lines, encouraging them to explore creative ways to integrate these innovations.

The impact of these innovations on Rovel Lanka’s competitiveness has been profound. By offering cutting-edge smart technology, environmentally friendly refrigerants, and promoting the smart toilet concept, Rovel Lanka has differentiated itself from competitors and positioned itself as a forward-thinking industry leader committed to innovation, sustainability, and customer satisfaction. This holistic approach to innovation not only attracts new customers seeking innovative solutions but also strengthens relationships with existing clients who value Rovel Lanka’s commitment to improving their quality of life. As a result, Rovel Lanka’s market share continues to grow, solidifying its reputation as a company that prioritizes innovation, sustainability, and customer-centricity under Samantha’s leadership.

Samantha shares an example of a particularly demanding challenge the company faced and how he led the organization through it. One such challenge was the onset of the COVID-19 pandemic, which disrupted global supply chains, constrained consumer spending, and forced businesses to adapt rapidly to unprecedented circumstances.

As the pandemic unfolded, Samantha recognized that Rovel Lanka’s traditional business model would need significant transformation to withstand the economic turmoil and continue serving customers effectively. To address this, he led the organization through a comprehensive strategic review, focusing on identifying areas of opportunity and potential risks.

Swiftly, Samantha and his team implemented remote work arrangements to ensure the safety of employees while maintaining operational continuity. Additionally, they re-evaluated product offerings and service delivery models to align with the evolving needs and preferences of customers during the pandemic.


To motivate and empower the team during this challenging time, Samantha emphasized the importance of resilience, adaptability, and empathy. Rovel Lanka provided additional support and resources to employees to help them navigate the personal and professional challenges brought on by the pandemic, fostering a culture of solidarity and mutual support within the organization.

From overcoming the challenges posed by COVID-19, Samantha gained valuable insights into the importance of agility, innovation, and compassionate leadership. This experience reinforced the resilience of the team and highlighted the significance of prioritizing employee well-being and customer satisfaction even in the face of unprecedented adversity. Under Samantha’s guidance, Rovel Lanka emerged stronger, demonstrating its ability to adapt and thrive in dynamic environments while maintaining a steadfast commitment to its employees and customers.

Samantha underscores the company’s commitment to environmental sustainability, highlighting bold initiatives undertaken to reduce its carbon footprint while maintaining financial viability. One such initiative is the adoption of eco-friendly refrigerants and energy-efficient technologies in their air conditioning units. Through extensive research and development, Rovel Lanka has developed products that not only offer superior performance but also minimize environmental impact.

In addition to product innovation, Rovel Lanka has implemented measures to optimize manufacturing processes and reduce waste generation. This includes the adoption of lean manufacturing principles, integration of renewable energy sources, and implementation of recycling and waste management programs.

To navigate the balance between sustainability goals and financial objectives, Rovel Lanka takes a holistic approach, considering both short-term and long-term benefits. While initial investments in sustainability may require additional resources, the company recognizes their contribution to cost savings, operational efficiency, and enhanced brand reputation over time.

Furthermore, Rovel Lanka actively seeks opportunities to align sustainability initiatives with business objectives and market demand. For instance, their “One Tree for One A/C” campaign serves as a CSR initiative where they plant trees in conjunction with each air conditioning unit sold, helping offset carbon emissions and resonating with environmentally conscious customers.

By integrating sustainability into corporate strategy and decision-making processes, Rovel Lanka aims to create shared value for stakeholders while contributing to the global effort to combat climate change and preserve the environment for future generations. Through innovative initiatives like “One Tree for One A/C” and ongoing commitment to eco-friendly practices, Rovel Lanka strives to lead by example and inspire positive change within the industry and beyond under Samantha’s leadership.


Throughout his tenure at Rovel Lanka, Samantha has consistently prioritized personal development in various areas, including emotional intelligence, talent management, and strategic leadership. Understanding the importance of managing emotions in both personal and professional interactions, Samantha dedicated time and effort to enhancing his emotional intelligence skills through self-reflection, training, and practice. This journey of self-improvement profoundly shaped his leadership style, enabling him to cultivate deeper empathy, build stronger relationships, and make more informed decisions.

Simultaneously, facing the challenge of a significant exodus of skilled individuals leaving the country for job opportunities abroad, Samantha focused on talent management and employee retention. Recognizing the critical importance of nurturing a cohesive and motivated workforce, he honed his skills in talent acquisition, development, and retention strategies. This proactive approach influenced the company’s approach to both challenges and opportunities, leading to initiatives aimed at fostering a positive work culture, providing avenues for professional growth, and ensuring that employees feel valued and supported in their roles.

Furthermore, Samantha prioritized strategic leadership, understanding its significance in driving organizational success. By honing his strategic thinking skills and expanding his knowledge of industry trends and market dynamics, he developed a proactive and forward-thinking mindset. This approach influenced Rovel Lanka’s strategic planning, goal setting, and performance measurement processes, ensuring alignment between business objectives and actions.

Looking towards the future, Rovel Lanka plans to focus on export business as well. Leveraging their expertise in air conditioning solutions and their commitment to innovation, sustainability, and customer satisfaction, they aim to expand their presence in international markets and capitalize on emerging opportunities for growth and success. Through continuous personal development and strategic planning, Samantha and his team are confident in their ability to navigate challenges and drive sustainable growth, positioning Rovel Lanka as a global leader in the air conditioning industry.

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