THE YOUNG TEAM OF LEADERS AT ATLAS AXILLIA TRANSFORMING THE LEARNING LANDSCAPE OF SRI LANKA – BRAND MANAGER OF THE COLOR CATEGORY, THISARI PIYADIGAMA

As a young brand manager – we understand that you have been given the opportunity to drive international brands. How has this experience been for you?

I am thankful for the opportunity that was given to me this year, as I was selected to develop a new brand and strategy, to enter this market, which is driven by a ‘highly evolved mom’ that is knowledgeable about ‘early childhood development’.

Creating a brand by talking to consumers in international markets, while engaging experts such as child psychologists and Early Childhood development experts, is notan exposure a lot of brand managers in Sri Lanka get. This experience has enabled me to hone my conceptual, creative, and analytical skills while creating something in Sri Lanka that is going to be competitive with formidable international players. I’m certain this experience is will enable me to be a truly global marketer.

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