In February, bottled water company Evian released a special limited edition “Activate Movement” collection of glass bottles in collaboration with designer Virgil Abloh.
Coinciding with the “Activate Movement” collection, Evian and Abloh announced the “Activate Movement Program” — a contest that awards one 50,000€ ($54,592) grant to a sustainable designer. In late July, the first-ever winner of the contest was announced: 29-year-old Danielle Elsener, who created a zero-waste design system called “A020.”
Elsener intends to use the grant money to build a learning platform that will help other designers improve their mission towards zero-waste and to promote sustainability in the fashion industry.
“The idea has the ability to change how all industries will progress for future generations to come, and at a time when positive change is needed most,” Abloh said in a press release.
Evian and Abloh are seeking Sustainability’s Next-Gen Leaders
In late December 2018, Abloh became Evian’s creative advisor for Sustainable Innovation Design. Together, Abloh and Evian released their first collection in 2019, called “One Drop Can Make A Rainbow,” which included Abloh-designed sustainable glass bottles. The water company is also aiming to be 100% “circular” by 2025, meaning Evian will be making all of its plastic bottles from recycled plastic.
Climate change is a hot topic among younger generations. As reported by Aylin Woodward of Business Insider, Gen Zers and young millennials favor policies which reduce carbon emissions, with 81% of millennials believing that the planet is warming and 65% saying that human activity is the main reason.
“One drop can create a movement,” Abloh said in a video announcing the new collection. “We believe that every little thing you do can change the status quo. That’s what inspired the activate movement. Because a single drop can be the starting point to activate change.”
The Evian collection and contest is far from Abloh’s only collaboration. In January, Business Insider reported that the NBA entered into a multiyear partnership with Louis Vuitton, which will see Abloh, Vuitton’s creative director of menswear, design a capsule collection for the sports league.
Abloh is also teaming up with Mercedes-Benz to design a special edition of the company’s famous G-Class Car.