Sri Lanka has secured the 33rd spot globally for its ease of obtaining visas, a key element bolstering Colombo’s reputation as a top destination in South Asia and the country’s competitiveness as a tourist destination, according to Brand Finance.
“The introduction of visa-free entry for nationals from 35 countries may have significantly boosted the city’s appeal, making it one of the easiest South Asian cities to visit,” Brand Finance noted in a recent press release.
However, Colombo experienced a drop in the latest Brand Finance Global City Index, falling to the 84th spot, from 78th a year ago, reflecting a 4.9-point decline. Despite this setback, Colombo’s designation as a ‘Growth Hub’ highlights its potential as a developing city with regional impact. It joins other emerging cities such as Karachi, Dhaka and Ho Chi Minh City in this category.