A groundbreaking national initiative by Cinnamon Hotels & Resorts, Sri Lanka Convention Bureau and SriLankan Airlines

Sri Lanka today marked a significant milestone in its journey to becoming a premier destination for international conferences with the launch of the Sri Lanka Conference Ambassador Programme (SLCAP). This first-of-its-kind initiative, presented by Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau (SLCB) and SriLankan Airlines, bringing together trusted entities to promote Sri Lanka as a global hub for business events.

The programme is to be launched today, attended by the Chief Guest, Minister of Foreign Affairs, Foreign Employment and Tourism, Honourary Vijitha Herath and the Guest of Honour, Senthil Gopinath, Chief Executive Officer of the International Congress and Convention Association (ICCA).