Showcasing it’s potential to promote Sri Lanka as a top tourism destination, Sri Lanka Tourism hosted a successful Familiarization Tour for ten leading Travel Agents all across Australia, including Melbourne, Sydney, and the Gold Coast.  These agents completed a 10-day Tour around Sri Lanka, experiencing the country’s diverse tourism offerings. Being the first time visitors to Sri Lanka , these agents were showed a strong interest in promoting Sri Lanka as a destination. During the tour , they visited Wilpattu and Yala National parks , Sacred city of  Anuradhapura ,  Dambulla cave temple, the temple of the Tooth Relic , including other areas such as  Ella , Tangalle and Colombo city where they visited  the Lotus Tower and the Port City. They were given accommodation at star class hotels at each area, where they were able to enjoy the breathtaking surroundings during their stay.

Aitken Spence Travels fully hosted their transport and lodgings at five star hotels throughout the tour. The Australian visitors were thoroughly impressed with the local cuisine, hospitality and the warm welcome of the Sri Lankans wherever they went. They were very much keen to mix with the local inhabitants and exchange friendship and solidarity.  They also got involved in Tea plucking during their visit to Nuwaraeliya.   The other locations also included Galle, a UNESCO world Heritage and one of the most beautiful tourist attractions in the country. All these locations provided the Australian travel agents the perfect opportunity to gain enough information and cherish able memories to relate to their fellow citizens, enabling them to visit Sri Lanka at least once in their lifetime.