Meizu, in collaboration with Geely Auto, held a product launch event in Vietnam on March 21, accelerating its strategic expansion in Southeast Asia with its eco-products. Simultaneously, the Geely International EX5, a global smart pure-electric SUV equipped with the Flyme Auto smart cockpit system, is set to debut in Vietnam in the second quarter of 2025.
At the event, Meizu showcased its AI-powered eco-products, centered around AI smartphones and complemented by AR smart glasses, smart rings, smart watches, and other tech products to form a matrix that delivers a seamless smart lifestyle experience to Vietnamese users. Returning to the Vietnamese market marks a critical step in Meizu’s implementation of its overseas Flyme AI ecosystem strategy, underscoring Meizu’s technological capabilities and determination.
Since announcing its overseas Flyme AI ecosystem strategy at the global tech event MWC 2025, Meizu has rapidly expanded its global presence. Its products are now sold in over 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, Europe, etc. Cars equipped with Flyme Auto have been exported to the Middle East, Eastern Europe, Asia-Pacific, and other regions. The overseas ecosystem integrating “people, cars, and homes” has already reached a certain scale. In the first quarter of 2025 alone, Meizu has entered frontier markets such as the Philippines, Indonesia, Sri Lanka, and Australia.