The Clicklife App, an industry first comprehensive digital solution from Union Assurance that empowers customers to manage their policies, goes a step further by enabling customers to live a healthy lifestyle. This innovative App, which comes with exciting fitness features, offers customers valuable lifestyle rewards based on loyalty points earned.
A unique feature of the App is that customers can earn extra points and thereby more rewards by completing fitness goals. The ‘Get fit’ facility in the App includes a dashboard to track one’s physical activity and a calorie log to track daily food intake. This will help customers maintain good health and ensure their well-being.
The state-of-the-art calorie counter incorporates an artificial intelligence-powered food image capture and recognition system that enables users to snap images of their meals and track their calorie intake. It has a database of over 900,000 food items, including numerous Sri Lankan food.
With this initiative, Union Assurance becomes the first in the industry to introduce an innovative fitness solution that combines calorie counting and physical activity tracking to reward healthy living. Users can create a fitness plan to lose or maintain weight based on the Mifflin-St Jeor equation – one of the most widely used BMR (Basal Metabolic Rate) formulas – which provides a personalized daily calorie and active minutes goal. By checking their active minutes, users can see which particular activities are best suited for their health, and how they are performing based on WHO recommendations. Achieving a minimum of 150 active minutes a week can help them live longer, sleep better and boost their mood.
The Chief Bancassurance Officer of Union Assurance, Vindya Cooray said, “Being a responsible insurer is much more than a tagline. Tackling obesity is one of the greatest long-term health challenges in Sri Lanka. According to the WHO, more than a quarter of Sri Lankans are overweight, and NCDs such heart disease, stroke, cancer, diabetes, and chronic lung disease cause over 80% of deaths in the country. We, therefore, added a new facet to the Clicklife App to encourage and set fitness goals for our customers in order for them to live a healthy lifestyle.”
She further said, “Helping people achieve and maintain a healthy life is one of the most important things we can do to improve our nation’s health.”
With a totally digitised rewards system, the Clicklife App offers a truly seamless experience. Customers will also be awarded loyalty points for engaging with the App’s features. Points earned can be collected and redeemed through newly-introduced digital vouchers. These digital vouchers can be used at over 85 partner merchants, including supermarkets, pharmacies, restaurants, and clothing stores.
The Chief Information Officer of Union Assurance, Harsha Senanayake said, “Union Assurance is leading the digital transformation of Sri Lanka’s Life Insurance landscape by simplifying the process of buying protection and staying healthy. We believe in the power of digitalisation to make a positive difference in people’s lives.”
He added, “The Clicklife App has unlocked new possibilities to stay healthy and be rewarded, in addition to allowing them to manage and be updated in real-time on their policies.”
The Clicklife App is integral to Union Assurance’s visionary digital roadmap for disrupting the Insurance industry in Sri Lanka. It expands the digital space in Life Insurance through accessibility and convenience. This pioneering initiative promises customers healthier, more fulfilling lives while enabling Union Assurance to stay ahead of the curve.
The Clicklife App has played a pivotal role in the company’s customer-centric strategy to enhance service excellence. This will help close the protection gap and empower the lives of Sri Lankans across the country.
Union Assurance is a part of the John Keells Group, one of Sri Lanka’s largest listed conglomerates. It is among the most awarded Insurance companies in Sri Lanka, completing over three decades of success with a market capitalisation of Rs. 17.9 Bn, a Life Fund of Rs. 49.7 Bn and a investment portfolio of Rs. 58.5 Bn as of March 2022. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans. With an island-wide branch network and an over 3,000-strong workforce, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.