With over a decade of experience across multiple countries, Kasuni Wickramaratne, Finance Manager at B Dynamic Logistics, has worked extensively with financial operations in diverse regulatory environments. Her approach emphasizes strategic planning, technology integration, and adherence to financial best practices. Her experience in handling international clients and financial systems has allowed her to develop a comprehensive understanding of how financial strategies can be optimized to meet global standards while catering to local regulations.
Working in a multinational context requires an understanding of different financial frameworks. Kasuni highlights the importance of proficiency in both U.S. Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS) to ensure accurate financial communication across jurisdictions.
“GAAP provides detailed rules, while IFRS relies on principles and professional judgment. Understanding both helps manage financial processes effectively,” she explains. She also utilizes financial platforms such as Xero, QuickBooks, and AI-driven tools like ApprovalMax and Dext to enhance efficiency. Regular audits, risk assessments, and staying informed about regulatory changes help maintain compliance.
Additionally, keeping up with financial regulations across different countries is a constant challenge. Kasuni stresses the importance of engaging in industry forums and maintaining professional relationships with tax experts and auditors who specialize in cross-border financial regulations. This proactive approach ensures that financial operations remain compliant and efficient, even as regulatory landscapes evolve.
Kasuni has been involved in finance projects from process discovery to implementation. One of the key challenges businesses face is transitioning from outdated accounting systems to modern ERP solutions.”Migrating financial processes requires planning and collaboration. Our focus is on transferring finance tasks offshore and improving efficiency through automation and specialized expertise,” she says. Automated data validation, reconciliation tools, and regular reviews help maintain accuracy and consistency in financial reporting.
Another major challenge is ensuring data consistency across multiple platforms. In multinational businesses, data discrepancies can arise due to varying accounting methods, different currencies, and changing tax laws. To address this, she ensures that businesses implement robust automation tools that streamline reconciliation processes and reduce manual workload. These tools not only enhance efficiency but also minimize the risk of human error.
The introduction of cloud-based financial systems has also changed how financial teams operate. Remote access to financial data, real-time reporting, and collaborative financial planning have become essential components of modern finance teams. Kasuni advocates for businesses to embrace these technologies to improve decision-making and financial accuracy.
Maintaining strong client relationships is an important aspect of financial management. Clear communication, regular financial updates, and tailored solutions contribute to long-term client satisfaction.”Clients value transparency. Keeping them informed at every stage and providing financial strategies suited to their specific needs helps build trust,” she notes. Identifying potential challenges in advance and addressing them proactively is also an essential part of her approach.
Regular client engagement through structured meetings, performance reviews, and strategic discussions is another key aspect of her work. Kasuni believes that financial teams should go beyond transactional interactions and work towards forming long-term partnerships with clients. By understanding each client’s specific industry, market dynamics, and financial needs, finance teams can provide tailored insights and recommendations that add value beyond just numbers on a spreadsheet.
Furthermore, she highlights the importance of flexibility in financial operations. Businesses today face uncertainties such as economic fluctuations, supply chain disruptions, and shifting tax policies. Having a proactive approach that includes contingency planning and scenario analysis ensures that clients are prepared for unexpected challenges.
As a leader managing teams across different locations, Kasuni emphasizes clear communication and structured workflows.”Leading by example and maintaining a structured approach helps in guiding teams effectively,” she states. Managing teams in different countries requires an understanding of work cultures and operational standards. “For instance, working with an operations team in Australia while managing financial aspects from Sri Lanka requires awareness of local regulations and practices.”
Encouraging accountability, teamwork, and continuous learning helps improve collaboration and efficiency within financial operations. She strongly believes that leadership in finance is not just about numbers; it’s about fostering an environment of continuous improvement and knowledge sharing.
One of the biggest hurdles in finance teams is ensuring alignment across different time zones and working styles. Kasuni has implemented structured reporting and collaboration frameworks that enable teams to work cohesively despite these challenges. Virtual collaboration tools, real-time dashboards, and structured workflow systems play an essential role in achieving seamless coordination.
She also believes in empowering her teams by providing them with the necessary resources and training to stay updated with industry advancements. Regular training sessions, certifications, and mentorship programs help create a skilled and motivated workforce capable of adapting to the evolving financial landscape.
Kasuni identifies several emerging trends shaping financial management. Automation and AI-driven tools like Power BI are increasingly being used for financial analysis, improving accuracy and efficiency. The shift toward cloud-based financial systems, blockchain integration for transparency, and the growing importance of Environmental, Social, and Governance (ESG) reporting are also areas of focus. “With remote work becoming more common, digital tools and cybersecurity measures play an essential role in financial operations.”
She highlights that businesses should also be paying close attention to financial sustainability and ethical finance. ESG reporting is becoming an integral part of financial management, requiring companies to be more transparent about their environmental and social impact. Finance teams are now tasked with incorporating sustainability metrics into financial decision-making, ensuring that businesses align with global sustainability goals.
Another emerging trend is the growing role of data analytics in financial decision-making. The increasing use of big data and predictive analytics is transforming how finance teams operate. Businesses can now leverage real-time insights to make informed decisions, identify risks, and uncover new growth opportunities. Kasuni believes that finance professionals who can interpret and utilize data effectively will have a significant advantage in the evolving industry.
Kasuni continues to adapt to changes in financial management by integrating technology, refining processes, and maintaining compliance with evolving regulations. Her approach focuses on efficiency, collaboration, and staying informed about industry developments to support business operations effectively.
Looking ahead, she anticipates financial management becoming increasingly technology-driven, necessitating ongoing learning and adaptability. Rather than just focusing on numbers, finance professionals will need to develop strategic insights, embrace digital transformation, and proactively navigate industry shifts. Businesses that stay ahead of these changes will be well-positioned for sustainable growth and resilience.
Her experience in leading teams, managing financial complexities, and fostering client relationships positions her as a key figure in shaping modern financial management practices. Through continuous learning and adaptation, she remains committed to driving excellence in financial operations.