Andrew Maximov has been working in the computer games industry for 12 years, but despite all that experience he still marvels at the amount of money spent on building the biggest titles.
“I used to work for PlayStation and the last game that I worked on, just production alone cost us $220 [£176m], and then you double that for marketing, and you are in half a billion dollars for every game that you put out there, which is a bit unsustainable for most companies.”
He believes that artificial intelligence (AI) will play a crucial role in keeping the soaring costs of game production down, and save video game designers vital time by automating repetitive tasks.
His company, Promethean AI offers developers a set of tools to craft their own virtual worlds. Mr Maximov hopes to disrupt the way games are currently produced.
“What we’re trying to do is replace that with a system that can learn directly from artists, so that artists can be the authors of their own automation.”