In the age of social sharing, people who work together know more and more about each other. In general, this is a good thing for peers and leaders. Research shows our brains respond positively to people when we feel a personal connection with them. We try harder, perform better, and are kinder to our colleagues. Command and control management is on its way out, and bosses who practice empathy and make an effort to connect with their subordinates are in.

This willingness in leaders to be open and honest, even if it makes them vulnerable, is important because it builds trust — people can easily sense inauthenticity. We tend to assume that leaders are marketing to us. If a leader never shows emotion, that conviction only becomes stronger. But when a leader reveals a more personal side to herself, and we sense that it is authentic, we feel a connection and are more likely to believe her words.

However, people who overdo this accomplish just the opposite and can end up completely undermining themselves. If leaders share information that suggests they are not up to the task — for example, “I’m scared, and I have no idea what to do right now” — there is a good chance their team will take on that same emotion, or worse, lose faith in their ability to lead. People in charge have to think longer and harder than the rest of us about when to be transparent because they have more eyes on them. Every time they are vulnerable (or are not vulnerable), their reports are watching and analyzing their words and actions for a deeper meaning. So, when does sharing become oversharing? We argue that the way to find a balance between the two is to be selectively vulnerable — or open up to your team while still prioritizing their boundaries, as well as your own.

This issue often presents itself when there are new initiatives or changes in an organization. We typically find leaders asking themselves how much of their own worries they should reveal when leading their team down a challenging or unfamiliar road. The best leaders are honest about how they feel while simultaneously presenting a clear path forward.

Below are some tips to help you do this:

Finding the right balance between sharing and oversharing is not easy. But with practice, it can be done. As a leader, it’s your job to understand the powerful role your emotions play, and to harness them in ways that will help your team succeed.