The Sri Lanka Export Development Board (EDB), the host institution of SheTrades Sri Lanka Hub, in collaboration with the International Trade Centre (ITC), successfully conducted a two-day training on Branding and Digital Marketing under the SheTrades Commonwealth + Programme, funded by United Kingdom (UK) International Development. The training, held on 13th and 14th February 2025 in Colombo, was designed to enhance the branding, social media presence, and digital marketing capabilities of 40 export oriented women-led businesses.
Conducted by Ms. Chiara Tirrito, Associate Programme Officer in Marketing, Branding, and E-Commerce at ITC, the training covered key topics, including branding fundamentals, effective brand strategy development, social media marketing, content creation, and AI-driven digital marketing tools. These sessions provided participants with practical skills to build compelling brand identities, create engaging digital content, and leverage technology to optimize their marketing efforts.