Further enlightening their customers with the importance of technology and the paradigm shift from traditional methods to the digitized post-pandemic norms, Clement Fernandopulle, the Chief Technology Officer at Fairfirst ensures that digital platforms are secured with ‘sensibility and meaningfulness’, transitioning into a customer-centric, high-performing organization. Maintaining efficiency at a peak, Fairfirst has launched a range of tech-initiatives; Big Data Analytics, Predictive Analytics, Machine Learning and Artificial Intelligence for damage assessment in settling claims, trilingual AI-based Chatbot that allows a natural language interaction with the customer for General Information and Claims Inquiries, and a lot more.
In Clement’s words,“An organization’s culture must have an appetite to embrace technology in order to create a dynamic and rhythmic working model”, assuring a potent transformation within the organization. This proactive methodology has led Fairfirst to be recognized with the ‘Fairfax President’s Innovation Award’ for their innovations among the Fairfax Group of companies spread across 18 countries in 5 continents. Therefore, maintaining their values and principles amidst the pandemic, Fairfirst ensures continuous customer-centric service in the years ahead, engaging and innovating through the insurance industry.