In an industry historically dominated by men, Pubudini Ishanthi, Chairperson/CEO of ProMET Group, has risen with a foundation rooted in the legacy of her late father, Mr. M.A. Justin, a renowned expert in energy and environmental engineering. She has not only preserved the essence of the company but redefined its trajectory in groundbreaking ways. Her journey – marked by perseverance and strategic vision – serves as an inspiration to what bold and determined leadership can achieve.
Taking the reins of ProMET Group in 2021 was no easy task. Pubudini stepped into her role amidst a myriad of challenges, including the economic disruptions caused by the COVID-19 pandemic, exchange rate volatility, inflation, and import restrictions. Additionally, her father’s unexpected passing away placed immense pressure on her to sustain the company’s legacy while navigating her own path. Yet, she rose to the occasion with grace and determination, turning each challenge into an opportunity for growth and resilience.
During the pandemic, she exhibited remarkable adaptability. By enabling remote operations and supporting engineers working under challenging conditions, she ensured that ProMET Group’s projects continued seamlessly. Her proactive approach to maintaining strong relationships with top decision-makers instilled confidence in the continuity of the company’s operations. “The key was to maintain a continuous dialogue with our stakeholders, assuring them of our commitment and capacity to deliver,” she shares.
These efforts bore fruit as Pubudini strategically diversified the business. The establishment of Eco Care Bio Energy (Pvt) Limited, a company specializing in wood chip supply, and the inauguration of a state-of-the-art wood chipping plant in Kalutara exemplify her forward-thinking leadership. Despite the turbulent economic landscape, she made an estimated Rs. 120 million investment for this venture, solidifying ProMET Group’s reputation as a resilient and innovative leader in the energy sector.
Pubudini’s career is defined by bold decisions that have reshaped the ProMET Group’s direction and amplified its impact. One of her most daring initiatives was venturing into steam selling through Professional Eco Care (Pvt) Limited, a subsidiary that became the group’s revenue leader. Recognizing a gap in the market, she convinced her father of the significant opportunities in this niche, leveraging the company’s financial strength, technical expertise, and management capabilities to create a thriving business model.
“This venture not only positioned Professional Eco Care as a market leader but also elevated the entire group’s standing,” she explains. The subsidiary now owns ProMET Group’s key assets, including its five-story headquarters in Borella, and serves a portfolio of prestigious manufacturing clients. By securing new contracts and expanding its client base, Pubudini has ensured the group’s sustained growth and relevance in an evolving industry.
At the heart of Pubudini’s success is her people-centric leadership style. She believes in promoting an environment where innovation thrives and employees feel empowered to excel. From obtaining ISO 9001:2015 certification for Professional MET Consultancy Services (Pvt) Limited to encouraging participation in national energy awards, she has instilled a culture of excellence within her team.
“We’re driven by a commitment to best practices and continuous improvement,” she says. Her leadership approach includes working closely with department heads to align on strategic objectives, providing comprehensive technical and soft skills training to staff, and ensuring optimal working conditions. By creating a workspace equipped with modern amenities and fostering a sense of community through regular HR events, she has cultivated a motivated and cohesive team.
Pubudini’s open-door policy further underscores her commitment to inclusive leadership. Whether addressing personal or professional concerns, she ensures that every employee feels heard and valued. “Innovation and teamwork thrive in an environment of trust and mutual respect,” she notes. Her efforts to celebrate achievements – from long-service awards to annual dinner dances – reflect her belief in recognizing and rewarding contributions at every level.
Under Pubudini’s stewardship, ProMET Group has not only excelled in business performance but also championed sustainability and environmental responsibility. From leveraging renewable energy sources to implementing environmentally conscious practices, the company remains at the forefront of the energy sector’s green transition.
Her vision for sustainability extends beyond operational practices. The establishment of Eco Care Bio Energy aligns with global efforts to reduce carbon footprints by offering renewable alternatives like wood chips for industrial use. Additionally, the group’s ventures consistently prioritize ecological balance, underscoring its commitment to long-term environmental stewardship.
Pubudini credits much of her success to the guidance and values instilled by her father, whose expertise laid the foundation for ProMET Group’s success. “He taught me the importance of resilience, innovation, and the power of relationships,” she reflects. Yet, her journey is also one of forging her own identity as a leader. Balancing her roles as a mother of three, a wife, and a CEO, she exemplifies the strength and versatility required to thrive in today’s complex world.
Her recent accolade – the WCIC Prathibhabhisheka Entrepreneurship Award 2024 – is a testament to her visionary leadership and transformative impact. As she prepares for the next phase of ProMET Group’s journey, Pubudini’s focus remains on exploring new markets and diversifying into uncharted sectors.
Looking ahead, Pubudini is steadfast in her commitment to driving ProMET Group toward greater heights. Her plans for diversification promise to expand the company’s horizons while addressing emerging market needs. “Foundations are being built for a new venture that will cater to a completely different sector,” she hints, underscoring her readiness to embrace new challenges.
Through her resilience, innovation, and people-first approach, Pubudini continues to redefine what it means to lead with purpose in the energy and environmental engineering sector. Her story is not just one of success but of relentless determination to make a meaningful difference—for her company, her community, and the world.