Cinnamon Hotels & Resorts, Sri Lanka’s leading hospitality group, has appointed AVIAREPS India to spearhead its public relations and brand positioning efforts in India. Leveraging its strong presence in the Indian market and the country’s rapidly growing outbound travel segment, Cinnamon Hotels & Resorts aims to refine its communications approach and solidify its leadership position among Indian travelers through AVIAREPS’s extensive network and strong media relationships.
With a portfolio of 17 properties, including Sri Lanka’s first integrated resort, Cinnamon Life -City of Dreams Sri Lanka, the brand is setting new benchmarks in luxury and immersive hospitality across the region. Opened last year, Cinnamon Life is Sri Lanka’s largest private investment, at USD 1.3 billion, featuring 687 rooms, 12 F&B spaces including specialty restaurants, and a 16,000 sqm MICE venue. In partnership with Melco, a top global casino operator, it also houses South Asia’s largest gaming space (17,500 sqm) and an upcoming mall set to open in Q3 this year.
Commenting on the appointment, Radhey Tawar, Chief Commercial Officer, Cinnamon Hotels & Resorts, stated, “Sri Lanka’s tourism sector is experiencing a strong revival, driven by targeted promotions, enhanced airline connectivity, and strategic visa policies. The country is on track to achieve its ambitious goal of attracting 2.5 million tourists in 2025, reinforcing its position as a must-visit destination.”