Exercise brand Peloton is attracting bid attention from the likes of Amazon and Nike, according to reports.

They have been attracted by the soaring sales of Peloton’s exercise bikes and treadmills during the pandemic.

Suitors have not been put off by the return to gyms post-lockdown, which has left the firm worth less than a fifth of its peak $50bn valuation.

There have also been recent PR disasters when TV characters had heart attacks when using Peloton machines.