When asked how the sector dealt with the shifting landscape, Noushad Cassim, Deputy General Manager for Metro Sales of Amana Takaful General Insurance, said that insurance goods are generally marketed rather than bought because they are more sophisticated than other commodities. While Insurance products and services must be transparent and readily available to all customers, these services cannot be purchased over the counter since it necessitates numerous clarifications and data. He says that there are several channels in the insurance market, including business to business sectors, retail and corporate consumers, and end-users. It’s not as challenging in the business sector because they understand and are familiar with the product. Noushad, on the other hand, expects to meet with end-user customers in person to discuss their needs and issues. He feels that as a company, Amana Takaful Insurance is successfully geared to solve these challenges.
Finally, he claims that all procedures must be done digitally, from marketing to meeting clients to policy processing. Amana has recently introduced a virtual evaluation method that allows users to take a few photos or record a location video. Because the evaluation is done online, all transactions and offers are conducted without the use of paper. This compelled the insurance sector to adapt, and it has finally managed to minimize costs and time, making it more convenient for everyone.
Despite the benefits, there were negative implications due to the global pandemic, such as the suspension of vehicle importation, which put a strain on vehicle insurance. On the other hand, when one sector suffers a setback, Noushad points out that the medical sector provides a significant boost, with customers embracing medical insurance positively.