From a two-person startup born out of a vision for smarter, results-driven marketing to a globally recognized agency redefining digital possibilities, Niranka T. Perera’s journey with Antyra Solutions is one of uncompromising execution. As the Chairman and CEO of Antyra Solutions, Niranka has transformed the company into a multifaceted digital consultancy operating across the creative, technology, and performance marketing verticals. But success didn’t come from following trends; it came from breaking away from them.
“We weren’t interested in simply building websites or running digital campaigns,” he shares. “Our starting point was always the customer’s definition of success. From there, we crafted tailored strategies that delivered measurable impact.” This core philosophy, combining consultancy thinking with creative execution, has not only helped Antyra stand apart in a saturated market, but also redefined what clients expect from digital partners in Sri Lanka and beyond.
Founded over 10 years ago, Antyra entered the market when dozens of digital agencies were already competing for attention. But where others focused on outputs, Antyra focused on outcomes. This subtle yet powerful difference formed the foundation of the company’s success. By positioning themselves as consultants first and service providers second, Antyra cultivated trust, drove results, and most importantly, grew organically through referrals.
By the fifth year, the company underwent a major restructuring, dividing its capabilities into three core verticals:
- Antyra Studios (for branding and creative content),
- Antyra Labs (for websites, software development and tech innovation),
- Antyra Digital (for performance marketing and growth strategies).
This structure allowed each arm to deepen its specialization while working together as an integrated unit.
“We built vertical expertise across disciplines while maintaining our collaborative DNA,” Niranka explains. “That allowed us to serve clients holistically, from idea to execution to optimisation.”
One of Antyra’s most impressive achievements lies in e-commerce. The Agency has helped generate over LKR 15 billion in online revenue for Sri Lankan brands, a staggering figure that reflects both the potential of the local digital economy and Antyra’s role in shaping it.
What makes Niranka’s approach stand out is his balance between proven fundamentals and future-ready innovation. “People love shiny new tools, but the basics still matter,” he notes. “SEO, for instance, continues to account for over 60% of web sales in the region, yet it’s often overlooked. We encourage clients to double down on what works—even as we explore what’s next.”
Looking ahead, he sees a major shift toward AI-assisted commerce, social selling, immersive experiences, and subscription models. Platforms like TikTok Shop, livestream commerce, and hyper-personalised engagement tools are already gaining ground across Asia. For Antyra, this means investing in the future right now.
In response, the company recently launched Antyra AI, a bold new division focused on generative AI-led campaigns, predictive algorithms, and proprietary software. Their first AI product is scheduled to launch in late 2025 or early 2026, a clear signal that Antyra doesn’t just adapt to change; it leads it.
One of Antyra’s most dominant verticals today is hospitality marketing, a sector where the company has built a strong reputation, partnering with over 100 hotels and tourism brands across 14 countries. Yet, as Niranka humbly admits, it wasn’t part of the original business plan. “We never intended to specialise in hospitality; it happened organically. One successful project led to another, and before we knew it, we had a dedicated portfolio of luxury hotels, resorts, tour operators, and destination platforms.”
What began by chance, evolved into expertise by design. Antyra’s hotel marketers aren’t just campaign strategists; they’re fluent in REVPAR, distribution mixes, yield management, and direct booking strategies. This deep domain knowledge allows them to offer more than marketing; they offer growth consultancy tailored to the nuances of hospitality.
From branding overhauls to conversion-driven web design, from seasonal campaign strategies to data-driven direct booking incentives, Antyra delivers end-to-end solutions that have helped elevate some of Sri Lanka’s top-tier hospitality brands to global recognition.
A unique aspect of Niranka’s leadership style is his commitment to building from within. When many startups prioritize short-term profits and junior hires, he did the opposite – he built Antyra around senior talent from day one, even at the cost of early profitability. “In our industry, what sales teams promise and what delivery teams can execute are often two different things. I wanted to eliminate that disconnect entirely,” he says.
This commitment to quality created a culture of excellence from the beginning. Over time, it also enabled him to productize internal knowledge, creating repeatable frameworks, tools, and training programs that scale with quality intact.
Perhaps the most notable initiative is Antyra’s Associate Programme – a learning ground for digital marketers, developers, and strategists. The impact? Nearly 70% of the company’s leadership team has been promoted from within, creating a loyal, experienced, and high-performing team culture.
In a world where digital trends shift with every algorithm update, staying relevant is a challenge. But for Niranka and his team, it’s also what keeps things exciting. “We’re running major campaigns on platforms that didn’t even exist a few years ago. The pace of change is exhilarating. And we’re never bored.”
With Antyra’s expansion into AI, software, and strategic consulting, the company is no longer just a digital agency. It’s an innovation partner helping businesses unlock new possibilities, adapt to change, and lead their categories through digital excellence. For Niranka, that’s what the next decade is all about: building what doesn’t exist yet, while staying grounded in what works. “We’ve always believed in doing things differently, but with purpose,” he says. “That mindset has brought us this far. And it’s what will take us further.”