Adverts for sports giant Nike and broadcaster Sky have been banned for using tactics which could mislead customers into spending more than intended.
Nike ran an advert on social media which showed the price of the trainers as £26, only for customers to discover when they clicked that it was for a children’s size.
Sky’s advert did not make clear a free trial for Now TV would renew automatically with a fee unless it was cancelled. The Advertising Standards Authority (ASA) is cracking down on online ads like these, saying their structure misleads customers. Both companies defend the adverts.